Cambridge Audio goes back to its roots in pursuit of an even more exciting future!

6 July 2011 For immediate release

The UK’s best-selling hi-fi brand Cambridge Audio is excited to unveil a new technology hub based in the City of its birth – Cambridge.

Back in 1968 when the company was founded, the concept of digitised music available at the touch of a finger was simply the stuff of science fiction. But today, networked home entertainment is increasingly the way people access their music, movies, TV, radio and more. Underpinning this trend, Cambridge Audio is now developing a range of digital music platforms which answer consumers’ needs, however they rip, store or stream their music collections.

Having previously collaborated with leading digital technology developer Reciva to create its UuVol digital music platform, Cambridge Audio has now negotiated to acquire full rights to Reciva’s client source code. In addition, three of Reciva’s development team have transferred to Cambridge Audio and will be based in the company’s new Cambridge technology hub.

In the past two years, Cambridge Audio has made significant inroads into the world of music streaming – having launched the NP30 network music player and developed its own UuVol* internet portal and control apps for iPad and iPhone.

This new centre of excellence will add significant strength to Cambridge Audio’s thirty-strong Research and Development team which already includes a core team of software and mobile app developers. Ultimately, direct access to the client source code will allow Cambridge Audio to advance further and faster into the world of digital entertainment increasing its scope to create a complete portfolio of exciting and relevant products.

“Cambridge Audio is excited to be investing considerably in its development resource and what better place to be associated with than the birth place of the brand” stated Cambridge Audio’s Chief Operating Officer Peter Brown.

The company’s Technical Director Matthew Bramble added “We have been working with Reciva for a number of years towards our vision of a platform of complementary streaming technologies, but to enable us to add greater user value and individuality to our products, we felt the time was right to expand our team and bring even more development in-house”

Reciva CEO Ben Terrell commented “We are delighted to complete this deal with Cambridge Audio. Reciva will continue to support Cambridge Audio’s products with our RecivaConnect Plus (RCP) web service which allows us to offer stations lists and many audio services over a single API. RecivaConnect Plus serves customers across automotive, mobile apps, set top box and smart TV and other connected audio devices from a dedicated global array of servers managed from our Cambridge offices. The advantage of RCP is that without updating client side code, customers can add complex audio services as they emerge with only server side changes.”

*Note to editors concerning the background of UuVol:

The UuVol platform covers hardware, client (i.e. product specific) software, server software, Apps, a web portal and our iRadio service.

The name UuVol is a „twist‟ on a translation of the word „cloud‟ in Catalan which is Nuvol

It is pronounced – “you-vol”.

An introduction to Cambridge Audio.

Cambridge Audio has a rich history of developing innovative products designed to harness every last drop of detail and pleasure from your favourite music and movies.

Every product bearing our name is created at our UK research and development centre by a team of incredibly passionate and committed engineers with a vast array of live music and sound production experience.

Whilst the way we enjoy home entertainment has changed dramatically over the years, neither time nor new technology can ever dampen the emotional power of a perfectly reproduced song or favourite movie soundtrack. Fuelled by your passion for music and movies, Cambridge Audio products are created by people who genuinely want to deliver the most captivating entertainment experience for the very best value possible.

Testament to the trust and self belief we have in ourselves, we actively encourage press reviews of all our products and if you look at any of the leading home entertainment press, you‟ll see that Cambridge Audio is consistently recognised for its immense performance, innovation and value.

Exclusive press extranet Hi-res images can be found on our press extranet: www.cambridgeaudio.com/press Username: press Password: press (note case sensitivity)

Press contact details - UK

Simon Hewitt Director of Marketing

Audio Partnership PLC

Gallery Court

Hankey Place

London SE1 4BB

England

Telephone: +44 (0) 20 7551 5418 Mobile: +44 (0) 7974 227574

e-mail: simon.hewitt@cambridge-audio.com Skype: ap_simon.hewitt

www.cambridge-audio.com

Cambridge Audio is a brand of Audio Partnership Plc Registered Office: Gallery Court, Hankey Place, London SE1 4BB, United Kingdom. Registered in England No. 2953313